Adam Morris believes brand drives demand. A brand is an impression. A perception. A reputation. The intentional shaping of these contributes to clear communications, consistent touchpoints, positive experiences, and ultimately, enduring customer loyalty. While a business or person cannot directly control what its audience thinks of them, it can be greatly influenced with branding. In the cluttered marketplace, businesses and people strive to stand out and persuade with more than just products or services.Brands have the power to become less of a commodity and earn a spot in their ideal cust...
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